The 2026 theme: "Anything for Selenas" ~ A Tribute to Selena - Display Your Favorite Selena Moment

 – Let's put the UNITY in commUNITY! Participants are encouraged to decorate their float in rich and festive colors! And of course, urged to toss some candy to spectators! Los Hermanos Familia also encourages participants to align with "Our objective is strengthening families, and building community," said Amaris Garcia, 2026 Parade Chair. "This year, we are urging schools and organizations, and families to share the richness of their family's history in Lubbock, as well as the strong Hispanic existence on the South Plains, and our history. All are encouraged to decorate floats festively and in rich colors. The Hispanic community encourages veterans, family members, role models, schools, athletes, marching bands, small and corporate businesses, etc., to be included.

 

Parade Date: 5/2/2026. Set-Up 9 a.m. Start-Up at 10 a.m.

 

Route: Begins at First Baptist Church at Broadway and Avenue U, moves east on Broadway to Avenue M, then north on Ave. M to Lubbock Memorial Civic Center parking lot. (Participants must check in and enter through Ave V). The 2025 chair is Amaris Garcia.